After a nine-month-long sponsorship of The Chase on ITV1 and a new 30-second advert featuring Aunt Bessie’s Home Bake Yorkshires that hit TV screens in September, the popular roast potato advert is now back on air ready for winter.
The advert, created by VCCP, is set to remind consumers that Aunt Bessie’s roast potatoes are an essential ingredient for any festive feast this Christmas.
Broadcast in two lengths of 30 and 10 seconds, the adverts will air from early November until 24 December, appearing in a number of primetime slots.
Owned by the William Jackson Food Group, Aunt Bessie’s Limited is the biggest focused roast brand in the UK, worth £211m, and with over two billon roast dinners served per year, the brand is seeing a year-on-year growth of 10%.
© FoodBev Media Ltd 2024