The 60-second advert will see an entire London street, including real homes, fully wrapped in Cadbury branded paper, with local families waking one by one and discovering their neighbourhood ready to be unwrapped.
The story aims to evoke the magic and wonder of the season, as families ‘Unwrap Joy’ on Christmas morning.
Lily Donagh, marketing manager for Cadbury Dairy Milk, said: “We’ve invested heavily in marketing for Cadbury this year and we expect awareness to be higher than ever at Christmas. The campaign will be shown alongside some of the winter’s biggest TV shows, so retailers should ensure they’re ready for any increase in demand.
“We think we’ve really captured the spirit of Christmas morning. It’s sure to get customers looking forward to the joy of the season and everything that comes with it.”
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