San Fransisco-based herbal beverage brand Aura Bora has launched a line of sparkling waters infused with fruits and herbs.
The first five varieties include Cactus Rose, Lavender Cucumber, Peppermint Watermelon, Basil Berry and Lemongrass Coconut.
“It all started when my wife, Madeleine, and I were just messing around with our SodaStream,” said Paul, now CEO and co-founder of Aura Bora. “We happened to have all these herbs and botanicals in our pantry.
“One thing led to another, and Aura Bora was born. It turns out when you combine real herbal extracts and sparkling water you get vivid flavors, floral aromas, and a more natural taste. Finally, consumers can enjoy beverages tailor-made to their palates. Sparkling water aficionados find solace in an escape from the norm,” he continued.
Aura Bora is sugar-free, calorie-free and sodium-free. Each plant-based variety is made with Non-GMO ingredients for an elevated sparkling water experience.
Boulder-based creative agency Moxie Sozo helped the brand to craft their look.
The five flavours are available at select retailers and range in price per location from $1.99 to $2.29 per 12 fl oz can.
© FoodBev Media Ltd 2020
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