South Australian wine maker Yalumba has released a new luxury red wine, with a packaging design that pays homage to the company’s 168-year heritage.
The Caley is a 2012 vintage cabernet shiraz, described as Yalumba’s ‘most prestigious wine yet’. It is named after Fred Caley Smith – the great uncle of Yalumba chairman Robert Hill Smith – who traversed the globe for 18 months to gather knowledge to help his family’s fruit growing business.
The bottle highlights Caley Smith’s many interests, with a design from drinks design specialist Denomination that reflects the exclusivity and luxury nature of The Caley brand. It includes premium packaging features such as foiling, heavy debossing and use of the family’s crest.
Secondary packaging includes a gift box, photo book of Caley Smith’s travels, invitations, brochures and trade presenter to further tell the story.
Denomination CEO Rowena Curlewis said: “For Yalumba, The Caley is a wine that has been waiting to be made for well over a century. For us The Caley was a design project well worth waiting for. We love the way the company’s heritage and the story around Fred plays out on both pack and the rest of the collateral.
“The attention to detail we put into the packaging design illustrates the quality of this wine to great effect and boasts a compelling backstory to spark interest with consumers.”
The Caley launched this month on the anniversary of Fred Caley Smith’s arrival in San Francisco.
It is the latest innovation from Yalumba, based in Australia’s Barossa Valley, northeast of Adelaide.
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