The Avalon Group has released three new spirits at the 30th annual Duty Free & Travel Retail Global Summit in Cannes, France. The new spirits represent the first super-premium Irish gin, vodka and honey liqueur, all three of which embody the rich Irish history celebrated by The Wild Geese.
The new spirits are infused with authentic Irish ingredients and carry distinctive Irish themes. Though super-premium products, they will be sold at competitive prices. These products offer the distributor and retailer a unique opportunity that takes advantage of the fastest growing spirits category by giving depth and breadth to the premium Irish spirits category that does not yet exist, and that is otherwise limited to just whiskey and Irish Cream.
The Exiles Irish Gin is the first and only super-premium gin produced in Ireland. The spirit is produced using botanicals that grow in the wild across Ireland and is the only gin in the world containing shamrock, the unique recipe subject to patent application.
It is an artisanal product from an eighth-generation gin maker. The producer’s family has been distilling gin for over 300 years. This unique spirit is distilled five times for the ultimate purity, resulting in a smooth and floral gin infused with Irish ingredients.
“Ireland has a long history of making fine, aged spirits,” said André Levy, chairman of Protégé International, the exclusive sales and marketing agency for the Avalon Group. “The Exiles Irish Gin was forged by nature and the alchemy of the sea. Ireland has generations of exiles longing to return, which ties into the name.”
The Wild Geese Irish Honey Liqueur is the first and only super-premium honey liqueur produced in Ireland, offering an alternative for traditional whiskey drinkers, and a mild introduction to the spirit for new consumers.
The ingredients are specially selected to complement the taste of the whiskey. The lifted aromas of honey and spice are expertly integrated to suit a multi-layered, complex palate and give a long-lasting finish.
Untamed Irish Vodka is the first and only super-premium vodka produced in Ireland. Made with Irish apples and premium grain, the unique recipe of which is subject to a patent application. There is no added sugar or flavouring, nor any kind of additive, and uses 100% natural ingredients bottled to 40% ABV using pure Irish water.
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