Tiny Organics co-founders Betsy Fore and Sofia Laurell.
Tiny Organics has raised $11 million in a Series A funding round, as it aims to increase consumer awareness of its baby and toddler food brand and expand its team.
Headquartered in New York, Tiny Organics claims that its mission is “to shape the palates of a generation to prefer and love vegetables from the earliest days”.
The brand – which launched nationwide just over a year ago – offers 100% organic and plant-based, home-delivered baby and toddler meals.
According to Tiny Organics, its meals are created in collaboration with the Tufts University school of nutrition to suit baby and toddler developmental milestones. They are said to contain no added sugar or salt, and not more than 5g of natural sugars per serving.
Led by Springdale Ventures, the brand’s latest funding round also received participation from InvestEco, Silas Capital, Human Ventures, VegInvest, Babylist and Gaingels, among others.
The baby food producer will use the new capital to scale its team, build the Tiny Organics brand and customer awareness, and develop new product categories and sales channels.
The company also says that the funding will enable it to build on the momentum of its partnerships, including with former first lady Michelle Obama’s Partnership for a Healthier America (PHA).
“Tiny Organics’ vision in the marketplace is compelling: to positively impact a generation of adventurous eaters by shifting away from sugary purees to a whole food, savoury-forward, nutrient-dense foundation with meals that are both convenient and comprehensive for the modern parent,” said Genevieve Gilbreath, co-founder and general partner of Springdale Ventures.
“While that vision is inspired, what separates Tiny Organics from the other companies in the sector we looked at is the world-class execution of this vision by Betsy and Sofia to bring Tiny Organics to all communities across the nation.”
Tiny Organics co-founders, Betsy Fore and Sofia Laurell, said: “As moms and as a women-led company, we’ve seen first hand how Tiny Organics has helped develop our children’s love of vegetables and healthy, nourishing food.
“Together with Tufts and PHA, we will continue to build on the momentum of the last year and strengthen our commitment to unlocking the nutritional power of food to build healthy, strong and adventurous eaters. We want to make feeding babies and toddlers easy and convenient for parents everywhere.”
© FoodBev Media Ltd 2021
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