Bacardi releases tropical trio of rum cocktails in US

Bacardi has expanded its range of Bacardí Real Rum Canned Cocktails with three new tropical flavours and its first variety pack, just in time for summer.

Bacardí Bahama Mama, Bacardí Mojito and Bacardí Sunset Punch join the brand’s line of ready-to-drink (RTD) cocktails that debuted last year: Bacardí Lime & Soda, Bacardí Limon & Lemonade and Bacardí Rum Punch.

Bahama Mama boasts notes of orange, red berries and pineapple, while Sunset Punch offers blood orange, lemon and ginger flavour notes.

The mixed RTD cocktails are crafted with a base spirit of Bacardí Superior, natural flavours and no artificial sweeteners, and have an ABV of 5.9%.

“The launch of Bacardí Real Rum Canned Cocktails last year far exceeded our expectations, and with the popularity of the Rum Punch flavour in particular, we wanted to expand our range with more full-flavoured options,” said Lisa Pfenning, vice president of Bacardí for North America.

Maria Galis, marketing director, Bacardí for North America, added: “We’re confident that our new Bacardí Real Rum Cocktails will continue to appeal to discerning drinkers who are looking for high quality canned cocktails made with natural flavours and real ingredients.”

The new Bacardí Bahama Mama and Bacardí Mojito cocktails are available in packs of four cans for an RRP of $12.99. Meanwhile, Sunset Punch is available exclusively as part of the new variety pack, along with Mojito and Rum Punch for $16.99.

Last year, Bacardi also launched a collection of Twistails cocktail pods, designed to allow consumers to make ‘bar-perfect’ cocktails at home.