Bacardi-owned vodka brand Eristoff has introduced two new RTD cocktails in the UK.
Created to meet growing consumer demand in berry and tropical flavours, Eristoff Pink It Up! and Eristoff Passion Star! are described as “on-trend cocktails in an on-trend format”.
Eristoff Pink It Up! combines the brand’s vodka with lemonade and strawberry for a sweet and fruity flavour. Meanwhile, Eristoff Passion Star! features the brand’s vodka mixed with soda and passion fruit, offering a refreshing twist.
Sharon Kearney, impulse controller for Bacardi, said: “RTD consumers love to experiment and try new flavours, and that’s exactly what we had in mind when we created these fantastic new RTDs from ERISTOFF vodka”.
She added: “Staying in will be as popular as going out this festive season. Shoppers looking for a cocktail experience at home without the hassle of making it themselves are buying RTDs.”
Eristoff Pink It Up! and Passion Star! come in 250ml cans with a 5% ABV.
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