Ball Corporation’s new aluminium cans allow for branding on lids

Ball Corporation aims to help its customers boost branding on the top aluminium cans with new colourful lids.

The company said its proprietary Cameo End Printing will add appeal for consumers looking for their favourite beverages.

Jay Billings, Ball Corporation North and Central America vice president of commercial, said: “Ball’s Cameo End Printing delivers both branding advantages for our customers, and functional benefits for consumers.

“For our customers, Cameo extends the can’s 360-degree billboard to the top of the package, further increasing brand visibility and offering exciting new possibilities for contests, special promotions and limited release packaging.

“For consumers, Cameo makes searching for your favourite brand easier in coolers and convenience stores, where the top of the can may be the most visible part of the package.”

Earlier this year, Ball Corporation revealed plans to build a one-line beverage can manufacturing plant in Asunción, Paraguay, and to add capacity in its Buenos Aires, Argentina, facility.