The two-stage Digital Window Printing process enables beverage producers to present their cans with a range of up to 36 different designs at the point of sale.
In the first step, standard 33cl or 50cl aluminium cans are produced the usual way, just leaving a ‘window’ unprinted. In the second step, the cans are passed through the digital printing line where customised designs are added to the can, exactly fitting the window that was previously left clean.
“Digital Window Printing offers the ultimate mass customisation in can printing and is a proper answer to the mega trend of individualisation,” said Marc Schoeppner, product manager at Ball Packaging Europe Holding.
Digital Window Printing will be available for customers across Europe. Ball is showcasing examples of cans finished with Digital Window Printing at Drinktec 2013.
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