The launch of the sparkling wine will be supported by an integrated communications campaign, which will include sampling at more than 500 consumer events, a strategic PR campaign, trade marketing – including a necker promotion – and social media activity.
“Barefoot Bubbly Pink Moscato is a fantastic addition to our existing range of outstanding wines that are fun, full of flavour and affordable,” said Barefoot Wine marketing manager, Yona Ellis. “We want to offer styles that suit all tastes and Barefoot Bubbly Pink Moscato is guaranteed to attract new customers to the Barefoot brand, building on our record as the fastest-growing Top 20 wine brand.”
Available across the UK with an RRP of £9.49.
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