The Spoonkler was developed with RPC following Bart consumer research, which found that customers found the awkward shape of most spice jars a hindrance to their particular cooking styles.
“There is nothing like the Spoonkler on the market,” said David Collard, CEO, “and we really hope that it will complement all styles of cooking, changing the way that people use ingredients.”
Spoonkler will be launched across Bart’s herbs and spices range and will be featured on shelves in Waitrose, Sainsbury’s, Tesco, Budgens and Ocado.
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