“We are very pleased to be able to bring the powerful health benefits of our best-selling probiotic strain Bifidobacterium BB-12 to an entirely new product segment,” said Chr Hansen’s Lars Bredmose, marketing director, probiotic cultures.
“BB-12 is one of the world’s best documented and most widely used probiotic strains,” he added. “It is trusted byms of consumers of dairy and food supplements all over the world to bring benefits in digestive and immune health in an entirely natural form. The partnership with Fresh Beverages International offers a convenient way for beverage producers to offer probiotics in virtually any type of drink.
“The Shinsen Cap is a dosing cap suitable for even the most sensitive ingredients, such as BB-12 and other functional or sensitive ingredients,” said James McCormack, MD, Fresh Beverages International.
Shinsen was developed in Japan and means ‘fresh’ in Japanese. The probiotic culture is kept fresh in the Shinsen Cap up until the point of consumption (a twist releases the probiotics into the beverage).
The combination of the Shinsen Cap and a patented formulation of BB-12 powder offers a shelf life of at least one year at ambient temperature, according to both companies.
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