Beam Suntory has unveiled an artificially intelligent Jim Beam decanter which allows bourbon lovers to serve up a beverage from the comfort of their couch.
Called ‘Jim’, the machine is voiced by Jim Beam seventh generation master distiller Fred Noe and also responds to questions.
Featuring a compartment for bourbon storage, Beam Suntory said the decanter ‘bridges the gap between Silicon Valley and Kentucky’.
“At Jim Beam, we’re in the business of evolving the way people drink delicious bourbon,” said Noe. “For decades, we produced unique limited-edition decanters that are now collectors’ items. And now, we’re introducing a smart decanter that lets fans enjoy their bourbon on demand with friends and family.”
The decanter is now available in the US with a recommended retail price of $34.90.
Earlier this month Beam Suntory launched an unfiltered 50% ABV Jim Beam whiskey it hopes will offer bourbon lovers a memorable taste for the holidays.
© FoodBev Media Ltd 2018