BeatBox Beverages has added a limited-edition flavour to its Party Punch line, developed in collaboration with social media personality Nathan Apodaca, known as Doggface208.
As with the rest of the Party Punch range, Cranberry Dreams has an ABV of 11.1%, and contains 130 calories and 8g of sugar per 5.6oz serving.
The new beverage comes in a 500ml single-serve resealable Tetra Pak, “making it easy for consumers to take on the go”.
Cranberry Dreams has begun to roll out to retailers across the US and will also be available to purchase online this month. The Party Punch range is offered at an SRP of $3.99 per drink.
“A cornerstone of our growth strategy in 2021 and into 2022 is to continue to launch exciting new flavours like Cranberry Dreams in collaboration with large influencers and celebrities like Doggface,” said Zech Francis, an early investor in BeatBox who is now head of partnerships and business development.
“When you combine a celebrity’s network of millions of followers with our current retail distribution in over 20,000 stores, we are able to fast-track new product launches in an unprecedented way that significantly accelerates our overall revenue.”
Brad Schultz, BeatBox Beverages co-founder and CMO, added: “Unlike a typical endorsement deal, Nathan played a heavy role in the inspiration for Cranberry Dreams. The connection he has to millions of fans is special, and we’re excited to work alongside him to roll this out in fun and unexpected ways.”
© FoodBev Media Ltd 2021
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