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In contrast to other European countries, beer sales have risen by 6% in France during the past year.
Figures from IRI for supermarkets and hypermarkets in the 12 months to 16th August show:
Within these totals, the breakdown reveals some far higher growth, but also some contraction:
The surge in no alcohol beer is attributed substantially to the launch of Kronenbourg’s Tourtel Twist, which captured a 27% share in just 9 months.
Speciality beers now include as many as 700 craft brewers.
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