Bel has announced the launch of its plant-based cheese alternative brand Nurishh to the UK market with three new products.
The initial line includes a vegan alternative to Camembert, a mozzarella style block and a grated cheddar & mozzarella style blend – which are currently available in Asda stores and are being rolled out to other retailers nationwide.
A full range of dairy-free grated cheeses, slices, blocks and spreads have also been developed for future launch.
The Nurishh plant-based Camembert alternative witnessed a successful soft launch back in December in Sainsbury’s as part of the festive period.
Bel Brands launched the Nurishh brand in the US earlier this year in six varieties including three slices and three shred formats.
Chloe Feminier, plant-based commercial manager at Nurishh, said: “A versatile selection designed to cater to all occasions – with taste highlighted as a key barrier to buying vegan products, and insights showing consumers seeking inspiration for plant-based recipes – the new additions to the Nurishh range bolster the offering, with varied formats ensuring a delicious plant-based option for every occasion and recipe.”
The three plant-based cheese options retail between £2.50 and £3.50.
© FoodBev Media Ltd 2021
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