The Special Edition bottle was developed by Polish design firm Dekorglass. 50% of profits from its sale will contribute to the global fund.
“Our passion for philanthropy led to the creation of Belvedere Red in 2011 and our commitment to helping (Red) and the global health community achieve the first Aids-free generation by 2015 hasn’t waivered since,” said president of Belvedere Vodka, Charles Gibb. “The exclusive bottle design is symbolic of our dedication to (Red) and a sign to our audience that we, collectively as a global community, can put an end to mother-to-child transmission of this deadly disease, but only with their support.”
The Special Edition bottle will launch 20 October 2013 with an RRP of £33.
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