Ben & Jerry’s has partnered with social activist and professional American football player Colin Kaepernick to release a new ice cream flavour called Change the Whirled.
Change the Whirled is a vegan, dairy-free ice cream, which features a caramel non-dairy sunflower butter base with fudge chips, graham cracker swirls and chocolate cookie swirls.
According to Ben & Jerry’s, the new flavour “celebrates Kaepernick’s courageous work to confront systemic oppression and to stop police violence against Black and Brown people”.
Kaepernick’s portion of the proceeds from each sale will support the work of the non-profit organisation Know Your Rights Camp – founded in 2016 by Kaepernick – which aims to advance the wellbeing of Black and Brown communities through ‘education, self-empowerment, mass-mobilisation and the creation of new systems that elevate the next generation of change leaders.’
Kaepernick said: “I’m honoured to partner with Ben & Jerry’s on Change the Whirled. Their commitment to challenging the anti-Black roots of policing in the United States demonstrates a material concern for the wellbeing of Black and Brown communities.”
Matthew McCarthy, CEO of Ben & Jerry’s, added: “Colin Kaepernick and his Know Your Rights Camp is the perfect partner for Ben & Jerry’s to continue to advance our work on issues of racial justice.
“Ben & Jerry’s is proud to diversify our flavour portfolio by honouring Kaepernick with a full-time flavour. We deeply respect how Colin uses his voice to protest racism, white supremacy and police violence through the belief that ‘love is at the root of our resistance.”
Change the Whirled ice cream will be available nationwide in the US from early 2021, with a suggested retail price of $4.99-$5.49. The flavour will also be available to consumers in the UK, Ireland, Germany, Switzerland and the Netherlands.
© FoodBev Media Ltd 2020
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