A product of Ecologic Brands, the eco.bottle is a hybrid fibre-plastic product that uses up to 70% less plastic than traditional plastic bottles, with a molded fibre shell that is 100% recyclable and compostable.
The patented container is well suited for a wide range of consumer products ranging from pourable goods to beverages and personal care products. Just as innovative as the eco.bottle materials are its post-use recycling instructions.
Simply split open the side of the fibre shell and the outer package separates. The fibre halves, made from old corrugated cardboard and newspapers, can be recycled up to seven more times. The inner pouch and closure system can be recycled along with plastic grocery bags in retailer drop-off bins.
Glenn Scott, vice president of product development and strategic sourcing for Berlin Packaging, said: “Berlin Packaging prides itself in bringing new innovations to market, and the eco.bottle certainly is the latest package that is creating excitement with our client base. Consumers have proven again and again that they not only embrace environmentally friendly packaging, but also reward those marketers who offer them. We believe the eco.bottle will hold strong appeal to all classes of consumers and will be useful in both product launch and rebranding opportunities.”
The eco.bottle line is available in a 50oz size with a detergent-style dosing cap or twist cap, a 32oz size with a detergent-style dosing cap or twist cap, and a 64oz size with a 38mm spout suited for orange juice and dairy products. The bottles will be available starting January 2012.
Cris Genovese, chief marketing officer for Ecologic Brands, said: “Ecologic Brands is proud to be partnering with Berlin Packaging to help bring the eco.bottle to America’s leading consumer packaged goods companies. The eco.bottle is disruptive technology that can re-position brands and bring significant sales lifts. The minute people see the eco.bottle on the shelf, it makes an immediate and profound connection. It creates value and brand equity at the same time that it helps the earth.”
eco.bottle containers can be supplied fully assembled, requiring minimal filling line modification. They can also be supplied unassembled to the filler, allowing nine times more bottles to be shipped per truck than empty blow molded bottles and providing significant inbound freight savings. Assembled and filled eco.bottle containers pass rigorous International Safe Transit Association (ISTA) performance testing, the company said.
Production cost for the eco.bottle currently carries a premium. Marketers who adopt the package can anticipate a future cost comparable to traditional packaging materials over the next 12-18 months as automation and production capacity build. Furthermore, retailers carrying eco.bottle products can create a closed loop system by funnelling corrugated cardboard shipping materials from their loading docks back to the bottle manufacturer.
Source: Berlin Packaging
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