Sourced in the UK, Fruit Aqua is available in both still and carbonated variants in three flavours – strawberry, lemon & lime and summer fruits.
The bottled water market through Bestway grew by over 20% in both volume and value in 2013 (vs 2012) with flavoured water performing exceptionally well in depot.
Nick Brown, category manager for own-label said: “Best-in Fruit Aqua is the natural way to enjoy great flavoured fruit refreshment in a UK spring water. Although British waters continue to do well overall, in flavoured the lead brand is Volvic by some way. I believe that that now is the time for an own-label, UK sourced, flavoured spring water range to enter the market and help retailers offer customers a choice of brands and price points.”
Fruit Aqua’s packaging is complemented by Best-in’s innovative dual price marking strategy offering consumers a single bottle for 59p or inviting consumers to trade up to 2 for £1, a popular single coin price point, delivering increased cash margin for retailers.
Source: Best-in
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