Beverages dominate list of top ten new US brands in 2016

Beverages took the top three places among all new US food and drink launches last year and eight of the top ten places in convenience outlets.

IRI recorded first year sales for hundreds of new products and ranked them for its 2016 New Product Pacesetters report. It found:

• The top 200 brands achieved combined sales of $5.8 billion
• 80% of the brands came from small and medium-sized companies
• The three key success criteria were ‘prevention, personalisation and pizzazz’

The top three sellers overall were:

1 DairyPure (consolidation of regional brands) – $1.163 billion
2 Dunkin’ Donuts K-Cups – $204 million
3 Not Your Father’s Root Beer – $115 million

In convenience stores, energy drinks accounted for five of the top ten, led by Red Bull’s summer edition on $149 million.