B&G Foods has partnered with Einstein Bros Bagels to launch a new bagel-inspired seasoning in the US.
Einstein Bros Bagels Everything Bagel Seasoning Blend is designed to mimic the taste of Einstein Bros most popular bagel. The seasoning is available in a 7.5oz shaker at Sam’s Club retailers nationwide, with broader retail and online rollout to follow early next year.
“We’re proud to partner with the largest bagel retail company in America to capture the essence of its iconic Everything Bagel as a seasoning,” said B&G Foods’ EVP and CCO, Jordan Greenberg.
He continued: “With its mouth-watering mixture of savoury garlic, sesame, poppy, onion and salt, Einstein Bros Bagels Everything Bagel Seasoning Blend is the latest innovation in our growing portfolio of licensed seasonings which is intended to give consumers new ways to experience their favourite brands as easy-to-use seasonings”.
Ernie Mattin, VP of Wholesale & CPG, Einstein Bros, added: “… consumers will now have the opportunity to experience the flavour of our Everything Bagel on foods beyond breakfast – like avocado toast, salads, baked goods, potatoes, eggs, popcorn and so much more”.
© FoodBev Media Ltd 2021
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