Biagio Cru-owned Rosé All Day is expanding its portfolio with the introduction of Organic Rosé All Day Spritz, available in bottled and canned formats.
The ‘refreshing’ new beverage features the brand’s organic rosé, carbonated and blended with essence of grapefruit, complimented by ‘strawberry notes’.
According to New York-based Biagio Cru, the new Spritz is gluten-free and low in alcohol and calories. With an ABV of 5%, the rosé beverage reportedly contains less than 1.5g of sugar and only 75kcal per serving.
“We’re in the business of giving our rosé-loving community what they want and we’re always looking to innovate,” said Darren Restivo, principal of Biagio Cru Wines & Spirits.
“While there are plenty of canned rosés and spritzes, we’re excited to share the first French, organic, wine-based combination of the two. We know our fans are going to love it.”
Organic Rosé All Day Spritz comes in both 750ml bottles ($9.99) and four-packs of 250ml cans ($13.99).
It will be available nationwide in the US from select retailers, including Costco, Sam’s Clubs and BJ’s.
© FoodBev Media Ltd 2021
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial