Bio-tiful Dairy has launched two new kefir smoothies in the UK, designed to appeal to taste-led shoppers wanting to try something new in the functional dairy market.
Honey and ginger kefir smoothie and cacao kefir smoothie are both targeted at health-conscious consumers.
Bio-tiful Dairy’s kefir contains more than 40 strains of gut-friendly bacteria, is high in protein and free from any colours, flavours or preservatives.
The brand said that as gut health continues to grow into a mainstream global trend, it aims to help consumers upgrade their milk and yogurt purchases to a “more nutritious and higher quality dairy such as kefir”.
With a refreshing taste and silky-smooth texture, Bio-tiful kefir can be consumed on its own, in smoothies or poured over fruit and cereal.
Natasha Bowes, Bio-tiful Dairy founder, said: “Our cacao and honey and ginger NPD are building on the widespread appeal of kefir and naturally functional dairy. With our research into trends and feedback straight from consumers themselves, we’re looking to lead the way with the most appealing flavours.
“Following the success of our kefir across grocery, we are thrilled to launch our NPD and to continue leading innovation in the category.’’
The cacao flavour is available in 250ml and 500ml bottles, retailing for £1.45 and £2.25 respectively. The honey and ginger variant is sold in 250ml bottles with a recommended retail price of £1.45.
Last year, Bio-tiful Dairy was awarded best brand extension and best functional dairy for its Kefir Quark Original at the World Dairy Innovation Awards.
© FoodBev Media Ltd 2021
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial