Mashtags are made from British potatoes and feature shapes including the iconic hashtag, @ symbols and emoticons. There are five different shapes in all.
Pete Johnson, senior brand manager at Birds Eye, said: “The addition of Mashtags to our food range is an exciting development for Birds Eye. Social media is all about conversation and we’re confident Mashtags will resonate across various groups of people. We’re constantly looking for ways to innovate and inspire consumers and hope that Mashtags will get people talking around the table and help to make mealtimes more enjoyable.”
Mashtags will be available at £1.75 RRSP at retailers such as Asda, Sainsbury’s and Tesco from March.
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