German wine brand Black Tower has launched the latest design for its rosé bottles, available for sale throughout spring in the UK.
The updated sleeve design features a kaleidoscope of butterflies which the brand hopes will capture the hearts of consumers.
Black Tower aims for the new bottle design to provide a visual buying trigger for consumers shopping for wine ahead of Mother’s Day and Easter. The rosé has a recommended retail price of £5.50.
In a statement, Black Tower said: “With a lively taste and aroma of red berries and pineapple, Black Tower butterfly rosé is best served chilled and pairs perfectly with Asian food, desserts and vegetarian cuisine.”
The announcement follows similar designs launched by the Black Tower in 2016, ahead of summer in the UK. The brand’s fruity white adopted a beach hut design and its rosé had a abstract sunset design using a palette of hot summer colours.
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