The range includes five varieties of dry spice blends, three sauces and an award-winning specialty Christmas line.
Blue Marlin’s London office was engaged to create a uniquely personal brand identity, develop strategic and visual positioning and design packaging.
The fundamental challenge was to balance premium with accessibility and to clearly differentiate Green Saffron’s offering from competitors’ non-fresh products.
Green Saffron debuted at the end of last year in Ireland.
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