The awards were hotly contested, with 105 entries from 22 countries vying for pole position. Blue Marlin, an independent design group with offices on four continents, has won an impressive array of accolades in recent months, including Marketing Design and The Grocer Marketing Advertising and PR Awards for Sensodyne Repair & Protect, plus Design Business Association Design Effectiveness Awards for Funkin Mixers and Shell’s forecourt food and drink offer Deli2go.
“Blue Marlin seems to cut to the chase and keep things simple,” according to the FoodBev.com judging panel, highlighting the designs for regional brewer Brains.
It also singled out the agency’s work on Ella’s Kitchen for special praise: “The Ella’s Kitchen range stands out in terms of being different from competitor products, and projects a high-quality brand that can be trusted by health-conscious parents.”
Blue Marlin Bath creative director Chris Hart said: “We pride ourselves on getting to the brand essence and expressing it in the most appropriate, engaging and effective way. No one solution fits all, so we offer focused and adaptable creativity, which makes being recognised as an agency, in addition to the awards we have won for specific clients, particularly gratifying.”
Blue Marlin London creative director Simon Pendry added: “Best Design Agency is a fantastic accolade and testament to the whole team’s hard work and dedication. It’s been a great year, working on lots of very different brands in totally different sectors. Being flexible enough to understand all these radically different audiences has been crucial. Ella’s is a great example of getting into the mind of the health-conscious parent, and designing something that’s charming and at the same time easily understandable and navigable as a range.”
Source: Blue Marlin
© FoodBev Media Ltd 2024