The 26-SKU range, which includes plain oats, savoury oats and muesli, hits shelves this month in India.
Bluemarlin’s Bath studio in the UK was challenged with creating a design solution that leveraged Saffola’s heritage and expertise in health for a more positive and fulfilling life. Packaging needed to appeal to Indian mothers who are looking to provide their families with ‘a breakfast that’s delicious as well as nutritious, giving them the start they need to be at their best’.
“The breakfast category in the India market is growing, but still relatively underdeveloped,” said Anne Rowe, design director at Bluemarlin Bath. “This was a great opportunity for Saffola to set itself apart from the rest. Instead of the formulaic fields of oats, the new design is bright, lively and relevant to modern Indians and their focus on the future.”
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