Vertically integrated farm company and refrigerated beverages producer, Bolthouse Farms, has agreed to acquire the carrot operations of Rousseau Farming Company, as the brand looks to provide more locally grown carrots and to position itself for innovation in the ‘carrot space’.
According to Bolthouse Farms, providing consumers with more locally grown carrots is part of its regional strategy, and the acquisition will facilitate this aim.
The company also claims that the deal will bolster its plans for innovation, which include refining its carrot product offering, introducing new varieties and optimising the growth cycle and supply chain.
Commenting on the news, Bolthouse Farms’ CEO Jeff Dunn said: “This acquisition will help us scale to serve our customers better by bringing more fresh and healthy, locally grown carrots to them in the Southwest.
“We’ve had a longstanding relationship with the Rousseau family and are committed to partnering with companies that share our core values of sustainability, product quality and customer service.
“We look forward to continuing to grow our businesses and support the industry together.”
Will Rousseau, owner of Rousseau Farming Company, added: “My family has focused on providing fresh produce for the American table for more than 125 years, and I believe partnerships like this are what will help us continue to evolve and certainly see us through another 100 years.”
Bolthouse Farms, previously a division of Campbell Soup, was in 2019 offloaded to private equity firm Butterfly for approximately $510 million.
Financial terms of the deal with Rousseau Farming have not been disclosed.
© FoodBev Media Ltd 2020
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