Bord Bia has signed a memorandum of understanding (MOU) with Wyeth Nutrition (China), which will see Wyeth source all dairy ingredients for its Illuma brand from Irish farms.
Irish dairy exports to China amounted to €666.4 million in 2017, and Bord Bia estimates that the new agreement will be worth approximately €110 million to the Irish dairy industry annually.
As part of the commitment, all dairy ingredients supplied to Wyeth will be provided exclusively from milk from Irish farms participating in Bord Bia’s Sustainable Dairy Assurance Scheme, under the Origin Green sustainability programme.
The Origin Green programme was established by Bord Bia last year, in order to promote the Irish food and drink industry’s sustainable credentials to companies around the world.
Both companies will also share consumer and market insights on the Chinese market, promote Ireland’s sustainably-produced food offering and both companies will also work together on research and development.
Bord Bia CEO Tara McCarthy said: “This agreement is very good news for the Irish dairy industry and a vote of confidence in the Irish food sector by one of its strategic partners, committed to working with us on sharing insights on Chinese consumers and building awareness of Ireland’s premium food offering in the market.”
© FoodBev Media Ltd 2019