In order to affiliate itself with the benefits of the spring water it uses, Harrogate Spa has been rebranded as Harrogate Spring Water.
Managing director at parent company Water Brands Group, Paul Martin said: “Harrogate Spring Water is from the original British spa town and we’re incredibly proud of that heritage, but we wanted to highlight the water’s source so our customers realised that they’re getting the full benefits of a British spring water too.
“We now feel we have come of age an grown into a truly national brand so the time is right to align outselves with other major players in the water sector.”
After consecutive years of growth Harrogate Spa is on the water industry map, and a discreet Union Jack in the new packaging is design to reflect the brand’s pride in its location and source.
© FoodBev Media Ltd 2020
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