Design agency BrandOpus has revealed new branding for non-dairy kefir culture probiotic drinks brand Rhythm.
The new “identity features a flowing typeface and device indicating the natural inner rhythm” that the drinks offer consumers, said BrandOpus.
Rhythm is the first non-dairy kefir culture probiotic drink, available in outlets of retailers including Holland & Barrett, Wholefoods Market and Planet Organic, besides other independent retailers across the UK market. It has a recommended retail price of £1.69 for a 126g bottle.
Rhythm nutrition director Amanda Hamilton said: “We launched Rhythm because we were frustrated with the lack of dairy-free alternatives to traditional probiotic drinks, and also the fact that there were simply no natural multi-strain probiotics on the market. Not only that but coconut is the ingredient du jour and we are already seeing incredible growth in the short time since launch.
“Our branded packaging agency, BrandOpus, helped us develop our brand identity and packaging that we think helps us to stand out on shelf. We are already developing new aspects of the range that we aim to launch before summer 2015.”
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