The work continues the five-year relationship between agency and brand, and comes shortly after The Grocer revealed that Rowse has toppled Marmite as Britain’s bestselling spread.
Following the original redesign of Rowse Honey by BrandOpus in 2010, the brand saw a significant uplift in sales. The 2010 redesign established key visual equities that the consumer uses to recognise the brand, such as the bee, which comes to the fore in the new design, allowing the brand ‘to behave confidently and like the market leader it has become’.
The portfolio has been organised by usage occasions to help the consumer not only find their favourite breakfast honey, but also explore new varieties such as honeys selected specifically for use in cooking, or Supahoney, a comforting winter warmer.
Kirstie Jamieson, marketing director at Rowse Honey, said: “Rowse Honey has enjoyed amazing success over the last five years and it’s critical that we maintain the brand momentum. Our continued partnership with BrandOpus is integral to this to increase consumer understanding of the many exciting and varied uses for honey.”
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