British consumers will buy more than double their normal amount of snacks, drinks and alcohol during the Olympics, according to an independent survey from OnePoll commissioned by destination media group Redbus.
The findings from a survey of 2,000 people revealed that over 88% of shoppers intend to make extra visits to supermarkets to stock up on products such as meals, nibbles and drinks as they enjoy London 2012 at home with family and friends.
Amongst the most popular products that shoppers will buy more of during the London games are:
Stefan Borson, chief executive of Redbus Media Group, said: “We’re expecting to see last year’s ‘Royal Wedding’ and this year’s ‘Jubilee effect’ replicated over a much longer period throughout July and August with the nation stocking up on food, drinks and snack brands to enjoy while they support Team GB.
“The research shows that shoppers are planning to significantly increase visits to supermarkets during the Olympics presenting great opportunities for brands to increase sales volume and value.
“Redbus’ national trolley and basket media networks in Sainsbury’s, Asda and Tesco deliver an outstanding opportunity to influence shoppers at the points of choice and purchase.”
The research also found that one in four shoppers take notice of advertising on shopping trolleys and a third notice supermarket car park posters.
It also found that the vast majority of consumers (85%) would not be influenced to buy a brand because it was an Olympic sponsor, providing a huge opportunity for non-sponsors and official partners alike.
Source: Redbus
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