The Deutsches Verpackungsinstitut’s Winfried Batzke gave audience members at Forum BrauBeviale an insightful glance into the world of packaging innovations, on the final day of the Brau exhibition.
In his revealing speech, Mr Batzke highlighted a new cup, for on-the-go food products, which includes a fork that folds around the lid of the container instead of across. As a result, this container’s fork is longer when fully extended, in comparison to traditional fold-out fork examples, and also features a more rigid structure.
Another noteworthy product Mr Batzke touched upon was Cookies Bakery’s crispy cookies, which are individually wrapped in newspaper-style round packs that include stories about cookies as on-pack graphics. Student concepts were also discussed, the most prominent of which, in my opinion, was a new type of apple packaging which features a carry handle and has the capacity to hold four apples. This product allows apples to be stacked and could potentially eliminate the current storage trend of ‘apple bins’, which are prolific in many stores around the world.
Other interesting containers in Mr Batzke’s lecture included a keg that turns into a speaker when it runs out of liquid, which is perfect for mobile phones and iPods, and a non-uniform glass product for juice, which is designed to be re-used for a variety of different household applications.
Andreas Exarheas is an editor at FoodBev Media. This is a personal blog and views expressed are his own.
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