BrewDog has released a new beer called Make Earth Great Again in reference to the slogan used by Donald Trump for his election campaign, as the company aims to change political leaders’ views about the importance of climate change.
The beer, which contains ingredients gathered from areas heavily impacted by climate change such as water sourced from the melting ice caps, features packaging that shows the US president battling a polar bear.
The company has listed each ingredient on the label, next to an illustration of President Donald Trump firing a laser at a polar bear.
The beer, is joined by a promotional video which outlines the dangers of global warming, which the company describes as the “biggest threat to our planet.”
To illustrate the message even more, BrewDog will serve its climate change beer from a tap installed inside a stuffed polar bear, which the company claims is one of the “biggest casualties of climate change.”
© FoodBev Media Ltd 2020
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