The 55% ABV beer is inexplicably packaged inside taxidermy animals.
Scottish brewer BrewDog has unveiled plans to introduce its infamous 55% ABV beer, The End of History, to the US market at a key moment for both the craft beer industry and the Aberdeenshire-based innovator.
A 12% ABV limit on beers made and sold in Ohio – where BrewDog will establish its US brewery later in the year – was repealed by state legislature this week. Now the company will offer a “record-breaking brew” – but you’ll need to part with a considerable sum in order to get hold of a bottle.
The blond Belgian ale will be available as an exclusive perk to investors that pledge $20,000 or more to its unique Equity for Punks USA crowdfunding model, which FoodBev reported on back in June, as BrewDog seeks to raise $50 million to help “turbo-charge” its American expansion.
The End of History is infused with nettles from the Scottish Highlands and fresh juniper berries. To achieve the high alcohol content, BrewDog’s brewers use an extreme freezing technique whereby the beer is kept at temperatures well below freezing to separate the water from the solution. The process is then repeated dozens of times, requiring hundreds of gallons of beer to be reduced through the process to produce just enough for a handful of exclusive bottles.
BrewDog co-founder James Watt commented: “As we establish milestones of our own and celebrate historic moments in Ohio’s beer industry, it seemed natural to introduce The End of History to America. Having raised more than $1 million in the first 72 hours of our Equity for Punks USA initiative, we can see beer enthusiasts are chomping at the bit to invest in our mission’s expansion into America. This release of The End of History marks a significant milestone for our homeland away from home, and invites investors to claim a piece of brewing history for themselves.”
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