British beer brand BrewDog has announced plans to build a craft beer hotel and expand capacity of its headquarters in Aberdeenshire, Scotland.
The 26-room DogHouse, as the hotel will be called, is scheduled to welcome guests in the first half of 2019. The rooms, which will overlook the brewery itself, are set to be equipped with beer taps and a built-in shower beer fridge.
Guests will be able to watch brewers at work from rooms overlooking the new facility, in what BrewDog has describes as “the ultimate immersive beer experience”.
In addition to the construction of the hotel, BrewDog is expanding its site to include a 300hl brewery and a canning and packaging hall, which is expected to be completed by the end of the year.
The hotel and brewery will be built on a 3.25 acre site adjacent to BrewDog’s current 1 million hl brewery.
BrewDog cofounder James Watt said: “The DogHouse is our gift to passionate craft beer fans making the pilgrimage to our brewery in Aberdeenshire. The idea of opening a beer hotel has always been high on our agenda, and now we are finally able to realise that dream, right here at our HQ.
“This will be the ultimate destination for craft beer fans seeking hops with their holidays. This is a beer Nirvana.”
The funding for the hotel and brewery expansion has come from BrewDog’s Equity for Punks crowdfunding initiative, which has seen the Scottish company raise over £53 million since 2009 from more than 73,000 craft beer fans. Priority booking for The DogHouse will be given to Equity Punk investors.
Last year, strategic equity investor TSG Consumer Partners acquired a 23% stake in BrewDog for £213 million.
Then in October, BrewDog launched the fifth round of Equity for Punks, looking to raise at least £10 million in order to further its global expansion.
This includes planned construction of new breweries in Australia and China, the opening of 15 new craft beer venues in the UK, increasing production capacity in its UK brewery, and the creation of a dedicated craft beer TV network.
© FoodBev Media Ltd 2020
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