New alcoholic kombucha brand Brewhaha has launched in Australia with packaging identity by drinks design company Denomination.
The range has an ABV of 3.5% and is available in three flavours: cucumber and lime, green apple and hemp, and pear and sour cherry.
Brewhaha has been created in response to an increase in consumer demands for interesting drinks with health-giving qualities.
“We wanted to create upheaval in the sector, disrupting, changing the game and shaking up the world of alcoholic drinks that are better for you,” said Emma Day, PR manager, Brewhaha.
The range features craft beer-inspired packaging and imagery.
A brown beer bottle with a crown enclosure has been used alongside labels that combine craft beer-inspired packaging and imagery with copy that speaks to the alcohol sector.
The Denomination team also created idiosyncratic personalities for each variant: Bearded Gymnast, Dear Leader and Mad Magician.
Rowena Curlewis, CEO of Denomination, said: “Typically, kombucha focuses solely on the healthy and organic in terms of design cues, so we moved it into the craft beer space to signal its alcoholic content to consumers and set it apart from its softer sister.”
Brewhaha drinks are priced at AUD 9.50 ($6.57) per 330ml bottle. Initially being launched in Australia, there are plans to introduce the brand globally in the future.
© FoodBev Media Ltd 2019