San Francisco-based health food producer Brite Idea Foods has launched the first all-natural water enhancer, H2wOw.
The liquid water enhancers are available in four flavours – cucumber-lemongrass, ginger-lime, grapefruit-mandarin and lemon-spearmint – and include natural electrolytes for hydration.
With this product, H2wOw aims to disrupt the rapidly growing water enhancer category, which is estimated to be worth $1bn. It is made with real fruit extracts, botanicals and essential oils, and contains no artificial colours, sweeteners, preservatives or flavours.
H2wOw creator Alison Tirone said: “As the mom of two young children, I was trying to get my kids to drink more water instead of sugary alternatives. I wanted my family to drink something as pure as water but with a more exciting taste, so I began experimenting with adding essential oils and extracts to our water bottles. My flavour combinations inspired friends and family to drink and enjoy more water which ultimately led me to develop the concept for a water enhancer and start H2wOw.
“My goal was to create the best-tasting, all-natural water enhancer, made with as many organic ingredients as possible, with clean and refreshing flavours that compare to adding a slice of lemon, cucumber or orange to your water.
H2wOw co-founder Tim Welch stated: “When I tried Alison’s prototypes I immediately knew this was a game changer, and I jumped at the opportunity to bring this fresh idea to market.
“H2wOw will not only disrupt this fast-growing category by being the healthiest liquid water enhancer, it will also be the leader in taste.”
Welch is a former CEO of Emergen-C, a popular powdered vitamin drink mix in the US, and former senior vice president of Hansen’s Natural Soda.
H2wOw co-founder Todd Eichler added: “We sourced our ingredients from around the world to create the most unique water enhancer on the market. From our cold-pressed South African lime oil to our wild-harvested Nepalese lemongrass oil, all of our ingredients are thoughtfully selected to create amazing flavour combinations unlike anything else currently available.”
Each 2oz bottle of H2wOw makes 24 servings. H2wOw is clear, lightly sweetened with organic agave and organic stevia, and contains only three calories per serving.
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