This is part of a product development competition run by the British Frozen Food Federation.
The BFFF competition challenged UK students to demonstrate the potential of frozen within the premium food category. It aimed to uncover a creative, new frozen product that could be launched onto the UK market.
Unlike other teas on the market, Sumaiyah’s new frozen tea cubes contain freshly frozen fruits and herbs. Four frozen tea variants have been developed: one-inch square ice cubes that chefs, caterers and consumers can put directly into a tea cup, add hot water to and drink.
“I used to drink a lot of herbal teas and to be honest I thought that they were terrible,” said Sumaiyah. “You can’t get the flavour out of dried herbs and fruits. They are artificial and tasteless. My frozen tea cubes give a burst of flavour. They are a tastier and more natural product. Being frozen, they not only lock the flavour in, but also stay fresher for longer.”
This September, Sumaiyah plans to showcase her product to UK foodservice suppliers and retailers in a drive to get her product stocked. Retailer Iceland has already shown interest.
Brian Young, director general of British Frozen Food Federation said: “Sumaiyah’s iced tea cubes are pure genius. She has taken an old, staid product which has existed for hundreds of years and transformed it into a fresh and flavoursome concept.”
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