The British Soft Drinks Association (BSDA) has announced the appointment of Lucozade Ribena Suntory chief operating officer Peter Harding as its new president.
Harding was elected at BSDA’s annual general meeting this month, and brings with him a wealth of experience in the beverage sector including positions for GlaxoSmithKline. Coca-Cola Enterprises Great Britain vice president and general manager Leendert den Hollander has also been appointed as BSDA’s new vice-president.
Peter Harding said: “I am delighted to take up my new role as president and be able to build on the excellent work of the BSDA delivered under my predecessor Dave Wallwork. The soft drinks industry plays a crucial part in the lives of our consumers and the nation’s economy and that role comes with responsibility.
“During my tenure BSDA and its members will remain committed to working with consumers, government and our industry to ensure we continue to make a positive contribution to the health and wellbeing of the public and to the economy as a whole.”
BSDA director general Gavin Partington added: “It’s good news for the industry to have prominent figures from two of the UK’s biggest brands leading the work of our association. We’re confident Peter and Leendert’s experience and guidance will strengthen the work we’re doing on behalf of member companies.”
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