Anaplan’s realtime modelling and calculation capabilities add a layer of improvement to Britvic’s trade planning process, ensuring greater alignment between Britvic’s commercial strategy and the trade agreements established with its customers.
“Periodically, we review the trade terms for customers in GB with a goal of determining what we want to achieve through these customers and the investment we can provide,” said David Butcher, Britvic’s director, customer change. “These represent significant business plans and are the key means for executing our commercial strategy. Historically, we’ve done this through a sophisticated spreadsheet process that was rigid in terms of the instant ability to see alternative views on the data. With Anaplan, we get an automatic, total view of our trade plans accounts across all customers.”
“Our intuitive platform allows customers to plan and execute with increased agility and maximum performance, dramatically reducing the time taken for planning and forecasting processes, and boosting operational efficiency,” said Anaplan CEO Fred Laluyaux. “With the power of Anaplan, Britvic will be able to plan for and achieve goals for their trade terms in a new and powerful way.”
Source: Britvic
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