Britvic has launched a new multi-million-pound marketing campaign for its J2O soft drinks brand, which will feature a cockney alpaca called Mojo.
Launching on 25 May and running until the end of August, the campaign will feature 10 and 30-second TV adverts which will run on mainstream TV channels in the UK, and the campaign will also be supported by outdoor advertising.
The TV adverts were created by creative agency VCCP, and features Mojo the alpaca giving a “motivational speech to a hapless barbecue host, encouraging him to dream big and master the grill with the help of J2O’s vibrant flavours.”
Annabelle Cordelli, brand director for adult socialising at Britvic said: “We all have a fun-loving, social side – sometimes we just need someone or something to help bring it out.
“Mojo’s cheeky one-liners and fun-loving attitude will resonate with our audience, reminding consumers why J2O is at the heart of key social moments at any time of day and at any time of year.”
Mark Orbine, creative director at VCCP added: “We wanted to bring to life the fun and fruity flavour of J2O and its enlivening effect on social occasions.
“What better way than a colourful cockney alpaca doling out mojo-boosting pearls of wisdom to Britain’s socialisers?”
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