Wine and drinks producer Broadland Drinks is adding three non-alcoholic wines to Three Mills, a UK-based wine brand, available in red, rosé and white.
Launching with a Fruity and Zesty White, a Light and Fruity Rosé and a Juicy and Smooth Red, the new drinks will hit shelves this month.
Nicola Cannon, senior brand manager at Broadland Drinks, said: “Whilst it is younger consumers who are most likely to not drink alcohol, almost 40% of regular wine drinkers are actively moderating their consumption and seeking a great-tasting alternative.”
She continued: “Caffeine and other soft drinks are not designed to target the same need state as alcohol, there’s very little choice for consumers looking for a great tasting, wine alternative.”
Blended with 100% natural botanical flavours for a fruity, refreshing finish, Three Mills 0% is vegan, gluten-free and has less than 40 calories per serving.
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