US flavoured whiskey brand, BSB-Brown Sugar Bourbon, has announced actor, musician and entrepreneur Jamie Foxx as its owner.
Founded in 2016, BSB offers two whiskey products featuring notes of brown sugar and cinnamon. The brand – which recently introduced new packaging – is available nationwide, with distribution through online and retail channels.
As owner, Foxx will guide BSB’s creative direction and support the brand’s expansion.
“We are extremely fortunate that Jamie was introduced to our brand at one of his legendary parties,” said Sean Penn, CEO of BSB Spirits, a sales and marketing company focused on the development of innovative new alcohol brands.
“I have no doubt that Jamie will lead BSB to new heights. We can think of no better creative force than Jamie, and we look forward to watching him introduce BSB to the world.”
Jamie Foxx added: “Owning a brand that brings sweet life to the party has always been a goal and with BSB we’re making it happen.
“Before the quarantine I watched bottles of BSB disappear at all my celebrations and knew this was a brand I wanted to bring into the spotlight. Anyone who tries BSB is going to love it just like I do.”
© FoodBev Media Ltd 2021
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