Bud Light Platinum is the first beer to be made available in Anheuser-Busch’s new recloseable aluminium bottle.
“We hand-picked Bud Light Platinum to launch our company’s first recloseable aluminium bottle because of our confidence in the beer,” said Rob McCarthy, vice president of Bud Light. “Platinum has been able to elevate the premium light beer category with its blend of image and flavour, and we believe it will do the same to for the perception of aluminium bottles.”
The design of the Bud Light Platinum aluminium bottle – which features a twist-off cap – provides for a tool-less opening. The new bottle is also more than 50% stronger than a standard aluminium can and helps the beer get colder faster.
The Bud Light Platinum recloseable bottle will also be available at Las Vegas retail stores in 10-packs. Bud Light Platinum is also available in 12oz glass bottles, 22oz single-serve bottles and the 12oz sleek can, which launched nationally in January.
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