AB InBev subsidiary, Budweiser Brewing Group UK&I, has announced a partnership with Rusal, the metals arm of En+ Group, Canpack and Elval to produce a new low-carbon-footprint can.
The pilot can, which will be produced by Canpack in Europe, will be made using 100% renewable electricity.
The partnership plans for the cans to be produced out of aluminium coils manufactured by Elval, while ultra-low-carbon primary aluminium, produced by Rusal, will replace the usual primary aluminium. This is done using breakthrough emission-free inert anode technology.
The new formula will achieve the lowest ever carbon footprint for an AB InBev Europe aluminium can. The pilot can will also be infinitely recyclable.
Mauricio Coindreau, sustainability director at Budweiser Brewing Group UK&I, said: “Like our consumers, we care about climate change, and want to make it as easy as possible for people to choose environmentally friendly options in their day-to-day lives, whether it’s enjoying a beer brewed with 100% renewable electricity and locally sourced ingredients, or now in a low-carbon can”.
He continued: “We’re excited about this pilot, made possible thanks to the collaboration with our partners and this amazing technological breakthrough, and we look forward to being able to roll it out even further”.
The pilot will see the production of five million ultra-low-carbon Budweiser 440ml cans.
They will be sold across UK retailers as soon as autumn 2021.
© FoodBev Media Ltd 2021
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